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ANALYTICS & INSIGHTS
Social Media and Lottery Players
April 12, 2023
Social media has become an ingrained part of everyday life over the past 20 years. This issue of Data in Motion provides a brief overview of social media usage, and explores new vs. existing lottery players and different social platforms – along with ideas on how the power of social media can help drive player engagement and sales.
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Beyond Blowout Games
March 29, 2023
Lottery players love ‘blowout’ games packed with prizes. When it comes to prize structures, @ Scientific Games gives lotteries data-based guidance on game portfolio management. Our latest Data in Motion report looks beyond blowout games to games with specialty prize structures, break in odds games and standout games.
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ANALYTICS & INSIGHTS
Holiday Games
March 15, 2023
Since many of our lottery partners are busy planning their instant game lineup for the 2023 holiday season, we thought it would be a good time to share some data points from the 2022 holiday season. In this issue of Data in Motion, we provide an overview of FY22 holiday instant game sales by theme and by price point.
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ANALYTICS & INSIGHTS
Responsible Gaming: Lottery Literacy
March 01, 2023
March is Problem Gambling Awareness Month, and our latest issue of Data in Motion showcases some of the research-based efforts Scientific Games has taken to help our lottery partners proactively approach and maintain lottery literacy. This means understanding games, how to play, the odds of winning, minimum age to play, where the money goes, and healthy play. Learn more about our first-of-its-kind responsible gambling study which has established a national benchmark for lotteries.
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ANALYTICS & INSIGHTS
2022 Lottery Sales
February 15, 2023
2021 was a record-breaking year for lottery sales. Despite a decline, 2022 fell right in line with Full Line sales over the long term and saw a rise in sales for terminal based (draw) games. In this issue of Data in Motion, we share some highlights of the year.
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ANALYTICS & INSIGHTS
Generational Values of Importance
February 01, 2023
Gen Z, Millennials, Gen X and Boomers have different values of importance when it comes to playing lottery games. In this edition of Data in Motion, instant and draw game players across four generations ranked nine different values, providing Scientific Games and our customers insights on how those values drive behavior such as spend, frequency of play and future intention to play.
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